Vietnam’s wood industry enters 2026 with a positive growth outlook, as furniture consumption demand in major markets shows signs of gradual recovery. After a period of global economic volatility, improving conditions in housing and retail markets are supporting renewed demand for wood products and furniture.

Within this context, the United States continues to play a pivotal role, while also imposing increasingly stringent requirements on product quality and supply chain reliability.

According to data from the General Department of Vietnam Customs, Viet Nam’s wood and wood product exports reached USD 17.2 billion in 2025, up 5.7% year on year and the highest level on record. Processed wood products alone accounted for USD 11.7 billion, recording a 4% increase compared with 2024, indicating a sustained shift towards higher value-added products.

Export value of wood and wood productsExport value of wood and wood products (Source: General Department of Vietnam Customs, Vietnam Timber and Forest Products Association)

Overall, Viet Nam’s wood exports have maintained an upward trajectory, rising from USD 14.8 billion in 2021 to USD 17.2 billion in 2025, with a target of USD 19 billion set for 2026. The 5.7% growth achieved in 2025 and the 2026 target reflect strong expectations for international markets, particularly for processed and value-added wood products.

The United States – Vietnam’s Key Export Market for Furniture and Wood Products

Top 10 export markets for Vietnamese wood products (Nguồn: Cục Hải quan, Mekong ASEAN)

In 2025, Vietnam’s wood and wood product exports recorded solid growth across most major markets. The United States remained the largest destination, with export turnover reaching USD 9.4 billion, up 4.3% compared with the previous year, reaffirming its position as Vietnam’s primary export market.

Japan stood out with an impressive growth rate of 23.3%, reaching USD 2.15 billion, signalling rapidly expanding demand for Vietnamese wood products. Among other major markets, exports to China increased by 3.5% to USD 2.08 billion, while Canada and the United Kingdom grew by 14.3% and 8.9% respectively, reflecting successful market diversification. Regional markets such as Malaysia and Australia also maintained growth momentum, with export values of USD 167 million and USD 163 million respectively.

Overall, the data show that Viet Nam’s wood industry continues to expand strongly in the US market. Beyond price competitiveness, the US increasingly prioritises sustainability certifications, transparent origin and traceability, while also requiring stable delivery times and flexible order fulfilment capabilities.

Over the past year, Viet Nam’s wood industry has faced multiple simultaneous pressures, including weakening demand in certain major markets, volatile logistics costs, and increasingly stringent requirements related to legal sourcing and environmental standards. In addition, risks arising from trade defence measures and intensified regional competition have required exporters to adjust their production and export strategies.

Nevertheless, despite these challenges, Viet Nam’s wood export value surpassed USD 17 billion for the first time. This achievement highlights the sector’s resilience, adaptability, and the relatively solid production and supply chain foundations that have been built in recent years.

E-commerce: A New Growth Avenue for the Wood Industry

Alongside traditional export channels, e-commerce is emerging as a promising avenue for Vietnamese wood exporters, particularly in the US market. Retail platforms and furniture marketplaces enable manufacturers to reach end consumers more directly, expand market coverage and diversify sales models.

However, participation in e-commerce channels also places higher demands on supply chain operations, including on-time delivery performance, inventory management at destination markets, and flexible order processing. As a result, exporters must not only invest in product development but also build logistics capabilities that are aligned with cross-border e-commerce models.

In this context, integrated logistics solutions – covering international transportation, warehousing and domestic distribution in import markets – are becoming increasingly important in supporting Vietnamese wood enterprises as they expand their global sales channels.

Looking ahead to 2026, Vietnam’s wood industry faces significant growth opportunities, with the US continuing to serve as the primary growth driver and e-commerce offering additional development potential. In an environment of increasingly demanding market requirements, effective supply chain management will be a key factor in sustaining competitiveness.

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